Two directors. Complementary strengths.

Yahya K. Mbegu, MBA

Career highlights

• 2020 – presentChief Executive Officer, Palm General Supply Co. Ltd

  Expanded product marketing strategies that grew annual revenue, directed quality assurance and supply-chain optimisation, led negotiations with regional and international partners, and designed Palm’s five-year commercial growth strategy.

• 2014 – presentCo-founder & General Director of Marketing, Feye Co. Ltd

  Built the partnership with Vodacom Tanzania for chip card and voucher distribution, running continuously for more than eight years, and managed M-Pesa aggregator operations.

• 2016 – 2021Co-founder & Director of Marketing, Kick Off Football Academy

  Ran camps, youth leagues and international exposure programmes in Tanzania and Uganda, including scouting and transfer negotiations.

• 2010 – 2019Entrepreneur & international trader

  Exported livestock to Dubai, represented Tanzanian products at trade fairs in China, and ran a small gold-mining operation in Tanga with full regulatory compliance.

International trade exposure

• Gulfood Exhibition, United Arab Emirates (2018)
• Agriculture & Livestock Canton Fair, China (2016)
• Minerals trade fairs in Antwerp, Belgium and Berlin, Germany (2013)

Expertise

• Commercial investment
• Business development
• Market analysis & forecasting
• Negotiation & partnerships
• Financial modelling
• Trade & export operations
• Quality assurance

Education

• 2016
  Master of Business Administration (MBA)Arusha Institute of Accountancy
• 2009
  Bachelor of Business Administration (BBA)Cambridge International College

Suka Fred Mwamahusi, MBA

Career highlights

• 2017 – presentFounder & Board Chairman, Palm General Supply Co. Ltd

  Led the company’s diversification from general supply into full-scale agribusiness, created new revenue streams, and strengthened operational efficiency and financial performance.

• 2010 – presentCo-founder & General Director, Feye Co. Ltd

  Secured and managed a long-term contract as a key distributor of chip cards and vouchers for Vodacom Tanzania for over a decade, expanding through subsidiaries in several regions.

• 2016 – 2017Director General, Safari Mining Co. Ltd

  Built the company’s internal control and governance system and won a major feldspar supply contract with a leading Tanzanian tile manufacturer within one year.

• OngoingAgricultural entrepreneur, 600 acres

  Runs 400 acres of horticulture in Mlandizi, Coast Region, and 200 acres of cassava in Handeni, Tanga. The farms inform Palm’s integrated agribusiness model.

Advisory & consultancy

• Wanlong Group: salary survey, project evaluation and a multi-year strategic plan
• Morogoro South-East: member of the task force that developed a five-year regional strategic plan
• Vodacom Tanzania: recruitment and selection teams for the procurement of voucher suppliers

Expertise

• Corporate strategy & governance
• P&L management
• Procurement & logistics
• Key account management
• Agribusiness value chains
• Financial forecasting
• Business transformation

Education

• 2014
  MBA, Corporate ManagementMzumbe University, Dar es Salaam Campus College
• 2013
  MSc, Transport and LogisticsInternational University of Dar es Salaam, Business School
• 2008
  BA, Procurement and Supplies ManagementMoshi University College of Cooperative and Business Studies (Sokoine University of Agriculture)